Public Relations
Environment
Environmental concerns continue to weigh on the Government and public consciousnesses. However, a degree of fatigue has crept in among media commentators and the general public when it comes to environmental campaigns.
Our strategy for clients such as Climate Week, has involved highlighting the counter-intuitive to capture attention. We've stepped away from the apocalyptic tone of the past, instead focusing on positive messages and calls to action.
With a heritage of working across well-known environmental campaigns, including ACT ON CO2, we have been involved in the evolution of environmental communication in the UK.
Our work with business clients in the environment space demonstrates how their expertise can cut costs and improve efficiency - as well as reducing environmental impact.
Whether the campaign is consumer-facing or business-to-business, we use our understanding of the space to ensure great results.
'Climate Week'
With sustained coverage from six months prior to launch and 780 million people reached, it’s no wonder that more than a quarter of the UK population is now aware of our Climate Week campaign.
'People Power'
We changed the perceptions of real people by tracking their energy use for ACT ON CO2. 5,000 unique website hits were generated during the experiment as well as a wealth of national coverage.
© Munro & Forster 2011 to 2012