Munro & Forster was tasked with moving people from just talking about reducing their carbon footprint, to actually doing it, as well as raising awareness for the ACT ON CO2 brand.
Using 27 real people from across the UK, from climate sceptics to eco warriors, we tracked their energy use for three months as they competed to reduce it.
They told their own stories – acting as ambassadors and inspiring others via blogs and web posts. To broaden the reach outside the home, we used new research into the strange things people kept in their car boots – offering tips on smarter driving as well as home energy saving, backed with strong statistics.
Every participant said the experiment had made a difference to them – and between them they generated more than 5,000 unique web hits with their online activity. The 100 pieces of coverage achieved reached almost 49 million people – a UK-wide shout-out for the ACT ON CO2 name.
© Munro & Forster Communications 2011 to 2017