The Big Smoke Debate

Objective

Work with SmokeFree London to put the issue of smoke free public places on the capital’s agenda, encourage debate, and act as a stepping stone to legislative change.

Tactics

M&F worked closely with the London Health Commission who ran the Big Smoke Debate consultation. An exclusive was given to the Evening Standard, and Londoners’ views were captured on a website questionnaire. They were asked if they thought seven different types of venues, from taxis to pubs, should be smoke free.

Results

Almost 40,000 Londoners registered their views, making it one of the largest public health consultations ever conducted, and 78% said they would support a ban on smoking in public places.

The Mayor has recently stated that pubs and restaurants have ignored the problem for too long. He is also reported to have written to the government asking for powers to ban smoking in London's workplaces.

The Government is now considering legislation on restricting smoking in public places.